Wednesday, 24 July 2013

Fashion 1940 - 1950



The New Look


On February 12, 1947, Christian Dior launched the first collection of the House Of Dior. The new collection went down in fashion history as the "New Look". The signature shape was characterized by a below-mid-calf length, full-skirt, pointed bust, small waist, and rounded shoulder line.

During the World War II (1939 - 1945), all types of cloth were needed for a variety of wartime purposes, and material for clothing was severely rationed and limited for each year and its number decreased steadily as the war progressed. From 1940 onward, no more than thirteen feet (four meters) of cloth was permitted to be used for a coat and a little over 3 feet (1 meter) was all that allowed for a blouse.  Despite this, haute couture tried to stay afloat. Fashions of the era emphasized shorter skirts than ever before, buttons for any type of clothes were limited to three per item, evening wear was also shortened and women were encouraged to make do with ankle socks and bare legs.

Women's shoes
Wedge heels were still worn but now with shallower wedges.
Shoes became more delicate,high-heeled court shoes, or shoes finely strapped round the ankles, worn with beige nylons were the rage for a time as part of the ” New Look”.
Plain high heeled black leather or suede court shoes were the main shoe style.
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Rouched Chiffon Gloves were popular in the 1940′s and Opera Gloves continuedto be worn right into the 1950′s for evening wear.

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