Thursday 25 July 2013

Fashion 1960 - 1970







The 1960s featured a number of diverse trends. It was a decade that broke many fashion traditions, mirroring social movements during the period. In the middle of the decade, culottes, box-shaped PVC dresses and go go boots were popular. The widely popular bikini came into fashion in 1963 after being featured in the musical Beach Party.






By the 1960s, the empire of fashion had begun to break up into various style tribes.Until the 1960s Paris was supposed to be the center of fashion only. Prior to the 1960s fashion designers generally created styles for runway shows and clothing manufacturers mass produced the designers’ styles for the general public. At that time the youth generation with a power and culture that was all their own, now at an age to speak out, began to rebel against traditional clothing styles and created their own fashion trends.





A huge variety of clothing became popular beside the short miniskirts, including bell bottoms, hot pants and blue jeans. It was no longer shocking for women to wear pants on a daily basis.

Emilio Pucci and Paco Rabanne were two very influential fashion designers in the 1960s. Emilio Pucci's sportswear designs and prints earned him a very high reputation of the high society. Rabanne was also the first fashion designer to use black models in the conservative world of haute couture.





















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